From Professional Expertise to Communication Power: Shengda Flooring’s Sales Elite Training Camp Concludes Successfully!

Category： Brand News

Time：2025-04-17

To comprehensively enhance the professional capabilities of the Shengda sales team and their expertise in new media operations, from April 8 to 9, Shengda Flooring Successfully held at the Longemont Convention Center in Chengdu. “From Professional Expertise to Communication Impact—Sales Elite Training Camp” Workshop , elite participants from across the country have gathered to embark on an intensive, high‑density journey of transformation.

 

Before the meeting, Yuan Hong, President of Shengda Flooring He personally attended the event to offer encouragement and support to the participants. President Yuan Hong stated: “The current market environment is undergoing profound transformation, and traditional sales models must be deeply integrated with new‑media channels. The two‑day program covers both the core principles of retail‑level sales and cutting‑edge strategies for operating on Xiaohongshu. I urge everyone to study diligently and translate this knowledge into practical, actionable skills.”

 

 
 

Strengthen end‑user sales and build professional competitive advantages.

 
 

The first day of training was delivered by seasoned sales training expert Zhang Hongmei, with the course focusing on… “Value Upgrading, Professional Excellence” The session will focus on analyzing trends in the home‑furnishings industry, crafting competitive‑edge sales scripts, redefining brand value, and mastering high‑conversion sales techniques.

 

 

Teacher Zhang Hongmei, drawing on the product characteristics of Shengda Flooring, It provides an in-depth analysis of the evolving logic behind contemporary consumer decision-making. Moreover, it offers tailored script strategies for different customer segments, such as “price‑comparison shoppers,” “hesitant buyers,” and “high‑expectation customers.” During the class, Teacher Zhang Hongmei also invited merchants and sales representatives from multiple stores to share their in-store communication strategies, reinforcing confidence in the products and brand while enhancing customers’ recognition of and loyalty to Shengda.

 

 

“Sales is not just about selling products; it’s about delivering solutions. The competitive advantages of Shengda Flooring must be translated into tangible value that customers can perceive—only then can we close the deal,” emphasized Instructor Zhang Hongmei during the training.

 

 

 
 

Breaking Through Traffic Barriers: Strategizing Red Book Marketing

 
 

The next day’s session will be led by a hands-on operations mentor from Xiaohongshu. Zeng Wenjing The course focuses on guiding you step by step in building a Xiaohongshu personal brand from scratch and leveraging content marketing to attract high‑quality, targeted audiences.

 

 

The course covers Account positioning, best‑selling topic planning, high‑conversion content creation, and private‑domain traffic‑driving strategies , helping students unlock the secrets to driving traffic in the new media era.

 

 

Teacher Zeng Wenjing, through case analysis, We deconstructed the winning formula behind high-performing home‑related posts and guided participants in real time to optimize their account homepage and craft compelling post titles and body text. Several participants reported gaining valuable insights and developing a clearer understanding of Xiaohongshu’s operations.

 

 

Going forward, Shengda will continue to conduct a series of training programs. Empower merchant teams and drive a comprehensive upgrade of both point-of-sale performance and digital marketing capabilities. Further consolidate Shengda Flooring’s competitive edge in the market.

 

Keywords： From Professional Expertise to Communication Power: Shengda Flooring’s Sales Elite Training Camp Concludes Successfully!

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