As product categories and business scale expand, information technology capabilities have become essential.
Under the trend of “whole‑home customization” (integrated home‑furnishing solutions), personalized demand persists, and with an expanding product portfolio, both front‑end and back‑end digitalization are becoming increasingly critical. Software must not only enhance front‑end design, visualization speed, and quality to boost conversion rates, but also ensure timely and accurate back‑end production and delivery—and it must seamlessly integrate across all product categories and end‑to‑end processes to better respond to evolving customer needs. In particular, robust front‑and‑back‑end IT capabilities have become indispensable as companies scale rapidly, often determining the upper limit of their growth trajectory. In recent years, leading home‑furnishing brands have stepped up R&D investment in digitalization: Oppein Home’s R&D spending has remained steady at 4.5%–5.5% of revenue, while most top-tier firms now employ over 1,000 R&D professionals. These companies are continuously iterating their front‑ and back‑end software solutions—strategic and tactical moves designed to meet shifting consumer preferences. Such efforts represent a key differentiator that smaller and midsize brands find increasingly difficult to match.
2024-03-25