As product categories and business scale expand, information technology capabilities have become essential.

　　Under the trend of “whole‑home customization” (integrated home‑furnishing solutions), personalized demand persists, and with an expanding product portfolio, both front‑end and back‑end digitalization are becoming increasingly critical. Software must not only enhance front‑end design, visualization speed, and quality to boost conversion rates but also ensure timely and accurate back‑end production and delivery. Moreover, seamless integration across all product categories and end‑to‑end processes is essential to better adapt to evolving customer needs. In particular, robust front‑and‑back‑end IT capabilities have become a must‑have as companies scale rapidly, often determining the upper limit of their growth trajectory. In recent years, leading home‑furnishing brands have stepped up R&D investment in digitalization; Oppein Home’s R&D spending has remained steady at 4.5%–5.5% of revenue, while most top-tier firms now employ over 1,000 R&D professionals. These companies are continuously iterating their front‑ and back‑end software solutions—strategic and tactical moves designed to meet shifting consumer preferences. Such efforts represent a key differentiator that smaller and midsize brands find increasingly difficult to match.

　　During the iterative development of information‑driven software, major home‑furnishings companies have gradually shifted from procuring off‑the‑shelf digital systems to developing proprietary software tailored to their needs. They are committed to seamless integration across front‑ and back‑end processes and to consolidating disparate applications, ultimately achieving end‑to‑end connectivity among design, manufacturing, and production. Take Oppein’s CAXA system as an example: it combines design renderings, pricing, wireframes, and order placement into a single platform, saving at least five hours per order.

　　Front-end marketing digitalization has significantly empowered dealers, further boosting traffic conversion rates: The front end must swiftly present consumers with full‑house custom renderings and provide instant quotes, enabling rapid order placement and increasing the order‑closing rate. For example, Oppein has invested heavily in its integrated whole‑home‑furnishing strategy, working with IBM to streamline its IT processes and spending several years developing the CAXA software. Since its launch in 2019, the platform has progressively integrated ordering and design capabilities across all product categories. Its cloud‑based whole‑house customization rendering takes just 30 seconds, delivering digital design and seamless software integration while eliminating the need to switch between multiple applications. This approach makes design, ordering, production, and delivery more efficient, effectively accelerating the sales cycle—shortening the time from order placement to delivery from 2–3 months to just 15 days.

　　As scale expands, there is an urgent need to boost production efficiency and reduce error rates, making backend digitalization increasingly advantageous. With the integration of multiple product categories and substantial order volumes, software must seamlessly connect all product lines and end-to-end processes, enabling rapid translation of front‑end design specifications into automated back‑end production data. This eliminates the inefficiencies and errors associated with manual order splitting, significantly enhancing productivity and shortening lead times. Beyond Oppein’s CAXA, Sophia and Gujia have also made notable progress in digital transformation. For instance, Sophia’s DIYHome platform has achieved end‑to‑end integration across design, order submission, automatic order breakdown, and data‑driven manufacturing, creating flexible, collaborative production lines that have reduced the average factory lead time to 7–12 days, markedly improving operational efficiency. (Of course, the software still has room for improvement; according to grassroots research, some distributors report that the front‑end design‑visualization module of DIYHome requires further refinement and lags behind competitors like 3D Home, though its value in bolstering backend digitalization remains undeniable.)